Market Due Diligence
Market and location analyses
- Evaluation of location conditions
- Presentation of future market developments through proven future forecasts
- Clear results for stop or go decisions
Floor space and revenue potentials
- Evaluation of space potential
- Quantification of potential rental income
- Analysis of opportunities and risks
Risk analyses
- Valid data and methods as a basis for risk assessment
- Hedging in the acquisition and financing process
- Evaluation of realisation scenarios and potential rental income in risk classes
Red flag reports
- Relevant key figures on market and location
- Future forecasts at a glance
- Rough location evaluation for a first quick decision
Rating & benchmarking
- Measurement of traffic frequencies and review of rent levels
- Property comparison based on industry data and industry players
- Clear recommendation to strengthen own market positioning
Retail zone optimisation
- Optimisation of the location or retail zones
- Clear recommendations on the sector and tenant mix
- Recommendations on additional offers suitable for the market
Marketing and leasing support
- Recommendations on optimal tenant structure
- Evaluation of possible market or rental prices
- Marketing coordination of retail zones
Market and target group analysis
Market analysis and property potentials
- Comprehensive market and property analysis
- Calculation of catchment areas, turnover and floor space potentials as well as cannibalization effects
- Clear description of property potentials
Analysis of consumer and user behavior
- Definition and interpretation of target group distribution and development in the surrounding area
- Linking with social space information and socioeconomic data (Sinus Milieus ©) incl. analysis of online-offline preferences of target groups
- Recommendation for successful positioning and targeted marketing measures
Competitor analysis
- Evaluation of existing market offers and competitors
- Identification of the USP of competitors
- Development scenarios of competitors
White spot analysis and expansion concepts
- Upselling potentials and niche target groups through reliable data
- Strategy for expansion, property search and review and identification of untapped sales potential
- Strategic consulting for market entry and positioning
Analysis of business types
- Analysis of business types and structures
- Derivation of clear and efficient recommendations for action
Retail structure reports
- Analysis of current and future retail structures and flows of purchasing power
- Examination of the economic impact and spatial compatibility of retail projects as a basis for individual zoning ordinances and other zoning matters.
Forecasts and trend studies
Space and revenue potentials
- Evaluation of scenarios and adjustment of sales and floor space potentials to current trends
- Comparing the potential of brick-and-mortar with online retail
- Basis for increased room for action for decision-makers
Forecasts and scenario calculation
- Outlook on future market development through verified data material and key figures
- Calculation of future scenarios and forecasts and formulation of future-oriented recommendations for action
- Increased risk assessment and hedging through scenario planning
Future use concepts of the property
- Analysis of future demand for various uses of the property
- Clear recommendations on future secondary use concepts based on trends and forecasts
Market reports on forecasts and trends
- Preparation of holistic market reports on market developments and trends in the retail or retail property sector
- Relevance of future forecasts based on 35+ years of market experience
(Future) use concepts
Needs analysis
- Derivation of future needs on the basis of existing and planned offers
- Clear recommendations for action for sustainable dimensioning
- Strategic approaches for optimal conceptual design
Use and future use strategies
- Investigation of the needs and offers of different uses
- Secured data and analyses as an optimal basis for the risk assessment of each possible or market-relevant type of use
- Determination of an ideal/possible subsequent use at the location through future forecasts and trends
Ground floor zoning concept
- Determination of concrete measures for the optimisation of the retail and ground floor zones
- Consideration of location conditions and possible supply gaps
(Re)positioning and refurbishment
- Future-oriented positioning strategy
- Sound foundation for further positioning strategies and internal decision-making processes (addressing target groups, optimising tenant mix, gastronomic offering, facility management services)
Tenant search and recommendation
- Support of tenant search through careful preparation of marketing materials
- Recommendation for specific industries and tenants with space dimensions and suitable rental approach
RegioPlan Consulting GmbH, Theobaldgasse 8, 1060 Wien
+43 1 586 04 53 | office@regioplan.eu
Brands by RegioPlan: www.retailsymposium.eu | www.citytagung.eu | www.gorealcongress.eu
