Market and Target Group Analysis

Target groups differ spatially and thematically. It is therefore essential for every location decision and positioning to know the customer groups on site, their values, living and shopping habits and to derive the ideal concept from them.

We support our clients with detailed data, future forecasts and market developments: tailored to your industry, your market position and your location.

Provided services:

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Market analysis and location potentials

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Consumer behaviour and forecasts

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Target group segmentation, definition and analysis

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Expansion strategies

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Spatial/land use impact assessment

Developing Sustainable Success

Your benefit:

  • Strategic advice for market entry, positioning and target group analysis
  • Compression and linking of social setting information with market data
  • Definition and interpretation of the target group in the area, for your real estate positioning and marketing measures
  • We will work with you to create a timetable for the ideal approach to expansion, location search, location reviews or “white spots analysis” for your branch network
  • Calculation of catchment areas, sales and area potentials and cannibalization effects
  • Strategic advice for market entry, positioning and target group analysis
    Compression and linking of social setting information with market data
    Definition and interpretation of the target group in the area, for your real estate positioning and marketing measures
    We will work with you to create a timetable for the ideal approach to expansion, location search, location reviews or “white spots analysis” for your branch network
    Calculation of catchment areas, sales and area potentials and cannibalization effects

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