Retail Area in the Omni-Channel World of Tomorrow

Cubsumers - Formats - Strategies

The future of retail is embedded in an omni-channel world, one in which stationary sales, i.e. those generated through the outlet network, will play a role just as important as online distribution.

Both of these channels are relevant factors, and their functions complement each other. Both are also important elements in any promising, future-oriented strategy, and they can and should lead to turnover growth if applied in an intelligent combination.

Stationary retail formats are not losing their significance. Outlet networks will continue to play an important role.

But compared to today, there will be in future altogether considerably less commercial space, and the demands on new formats as well as the new functions served by shops will all undergo changes. To some extent, they already have.

As strategic consultants for site-specific issues, we see it as our responsibility to explain the processes shaping the field, as well as to sensitise the sector and its actors to the effects of these trends.

We wish to introduce more clarity into the complex tasks of today. To this end we have chosen to simplify some of the topics in this paper, and for this reason some statements may seem bold or striking at first glance.

We are always open to your questions and feedback, so please feel free to contact us offline, on the phone or in person, or online via email!

We wish you an interesting read, and plenty of creative ideas and inspiration for your strategies!

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