On the future customers of retail parks
This extensive examination and the knowledge of what may sustainably influence consumers’ purchasing decisions now and in future, how retail parks are to be defined nowadays as well as how and whether they are changing are question which are of particular relevance to us in this paper.
In Europe, Austrian retail parks are among those which have the longest and most developed history and structure. Well-documented primary data and reliable, long-term series allow for the conclusion of solid forecasts and should be used as a basis and impulse to help find new and sustainable paths towards solutions in the whole of Europe.
Target audience: mavericks | newcomers | students | professionals