We support our clients with new developments as well as optimization measures for existing assets.
For new developments we examine the market opportunities and the potentials of your project. Based on these calculations we develop an overall concept tailored to the target groups in the catchment area.
For existing assets we develop optimization measures and work together with you to develop unique selling points. Our unique development of sales measures, with checklists for your departments (Center Management, Leasing and Marketing), complement our positioning strategies.
Our customized portfolio of services includes i.a.:
Due Diligence and investment safeguarding
Catchment area and market potential calculation
Positioning and refurbishment
Recording customer traffic, evaluation and ratings
Industry data, trend studies, consumer behaviour studies
- Clear recommendation for appropriate and sustainable dimensioning and conceptual design, with the aim of securing and strengthening the property market position in the long term.
- Assasment of the opportunities and risks of the planned development from a market perspective.
- Well-founded basis for further positioning strategies and internal decision-making processes (target group approach, tenant mix, gastronomy offer, center management services)
- Objective representation of the market position of the retail property within the status quo.