We support you in both - new developments and in optimizing your assets.
In case of new developments, we examine the market opportunities and the potential of your project. Based on this decision-making basis, we are developing an overall concept tailored to the target groups in the catchment area.
In case of existing assets, we accompany you in the optimization measures and elaborate all sorts of characteristics. The elaboration of sales measures with checklists for your departments (center man-agement, leasing, marketing) round off our positioning strategies.
Potential analysis for refurbishments
Securing location decisions for new developments
Strengthening the market position of existing real estate
Analysis for effective customer and target group approach
COPoS: positioning strategy for shopping centers and retail parks
- A clear recommendation for appropriate and sustainable dimensioning and conception with the aim of strengthening and hegding the market position of the property in the long term
- Clearly revealing the opportunities and risks of the planned new development from market view
- A solid foundation for further positioning strategies and internal decision-making processes (target group approach, tenant mix, gastronomy, center management services)
- Objective representation of the status quo market position of the retail real estate